Friday, 29 June 2012
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Oreos are so gay!
I guess one of the snacks of my childhood has come out of the closet.
The sight of the traditionally black and white cookie being presented with a whole array of rainbow colours was something unexpected but quite welcome in my opinion. I loved it on several levels. For one, it is an amazing social statement. By superimposing the symbolic colours onto a traditional favourite cookie, the company seems to be saying that it is okay not to be heterosexual. In fact, it looks to imply that sexuality is something that one can be proud of. This, I feel, is something that should definitely be said. Considering this dessert staple is one targeted at the young, it speaks multitudes on what some need to hear. I am positive that everyone has heard horrific stories, whether from personal experience or the news, about the bullying of LGBTQ youth which can often lead to serious or fatal results. Oreo is doing something right by reaching out to their demographic and focusing on a major issue.
On a very basic level, I am cheering for Oreo for the sheer genius nature of their symbolism. Though this might be me reading into something a little more than I should (blame my English Literature studies), I feel as though the shift from a black/white binary nature to this colourful image is spectacular. Sexuality is a fluid thing and not just one or another. The insertion of all these colours is more than just emulating the rainbow associated with the LGBTQ community, it is reflecting the diversity of people and the subsequent respect they should have regardless.
I do not understand the outcry against it merely because Oreo openly supports people of all sexual orientations. By presenting this image, they are not "making" anyone gay or trying to "corrupt" your children. They are just saying that your sexuality is okay, no matter what it is. They are giving an image of empowerment to those who might need it, something that is both honourable and rather refreshing. Many people are angry and making comments on how Oreo is losing them as a customer, a reaction that seems brash for such a well-meaning campaign. (Though, let us be honest, it was probably launched with acknowledgement of the controversy and subsequent attention the company would receive.)
Oreos are just cookies, same as ever.
What is your opinion on this campaign?
Are you going to boycott Oreo?
What is your favourite colour of the rainbow?
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Comments (29)
Iv'e heard that sometimes oreos like to be "double stuffed", but this is too much. I have a new package and now I will have to throw them out before they make me gay.
Taste the rainbow!
@amateurprose - Oreos contain contagious homosexuality now.
I didn't hear anything about this. I love it!!! That makes me want to go out and buy Oreos now. Sure maybe they'll lose some customers, but I am guessing they will gain more, and it's kind of amazing to see a for-profit company make a statement like that.
@EmilyandAtticus - I know, I was rather impressed with it.
I agreed with one radio personality this week who said, "I just want to eat that cookie!" ha ha
@Doubledb - Cookies are cookies regardless and naturally taste good :D
They were already controversial back when they were created, as the black and white together was obviously support of interracial marriage.
@GodlessLiberal - I honestly didn't even think of that, but you're right. Oreos: The progressive snack!
If they make Oreos that look just like the one in the pic, I WANT THEM
who said oreos are hetero snacks? does that make hot dogs off limits to men(at least to homophobic ones)? [but not saying hot dogs are a homo food]
I don't usually buy oreos but i am going to stock up on these rainbow goodness!
If I made a delicious sandwich cookie, I'd want everyone to eat them too. Have any sexual orientation you want, just buy and eat my sandwich cookies.
A) I wish this cookie was real because the frosting is the best part and I totally would buy rainbow Oreos. You'd only get about six in a package, however.
B) Freedom for people, freedom for cookies, it's all good.
C is for cookie, that's good enough for me.
D) Cookies don't make people gay, DNA makes people gay, therefore: Stop The Spread of DNA!! Ban all sex!! {Any homophobes wanna join my campaign? nay, me neither}
good write. boycott them? nope. i hope i can find those cookies!!
skittles..feel the rainbow!!
Does it make me homophobic if i think they taste bad?
;)
Brilliant marketing campaign!
@MiDarkLyfe - hahahaha. "C is for cookie....". Nice!!
I want that Oreo. Six layers of creme > one layer of creme.
@GodlessLiberal - I was there, Dummy. Oreo was a only a cookie for kids.
Gays are screwing up our entire society, even kid's cookies just to normalize inserting their penis into the fecally encrusted anal orifice of another man, for sexual pleasure.
Thanks for the add, Gloria.
Cool post. Haven't seen the ad. But I like it. Thanks for sharing.
Hmm wonder if oreos are going to pride in a city near them.
Gay as fuck. My sister loves Oreos. No wonder she is gay. Kidding of course but yes this is awesome.
Yay, Oreos! A friend of mine summed the situation perfectly on her FB wall this morning:
"Yes, please boycott Oreo for their support of Gay Rights. We’ll all appreciate you going on a diet. While you’re at it, please also throw away your iPod, iPhone, iPad, iMac, MacBook, and Apple TV, since Apple supports as well. Hopefully you have lots of clothes, because you’ll need to ditch your Levi’s and Nike, too. Perhaps you bought them at JC Penney’s or Sears? Sucks that you’ll have to take them back. Actually, anything you wear from anywhere probably had a gay involved. Flying somewhere soon? Better not be on American, Delta, Southwest, or United, you’ll need a new ticket. Airline wasn’t mentioned? Just be sure your jet isn’t Boeing made. Don’t sleep at Marriott or Hilton (or any of their family brands) because you might catch the gay they support. That morning coffee from Starbucks will have to go as well, go ahead it replace it with a McCafe…oh wait, McDonald’s supports gay rights too. Hmm, do you clean with Tide, Gain, or Bounty? Use Duracell batteries, shave with Gillette, or use Fixodent? Brush with Crest, use Pantene, Scope, Tampax, Venus, or Old Spice products? Those are all gone too, stupid P&G supporting the gays. Damn, you’re using Internet Explorer or Chrome to see Facebook and read this status? Download something else, Microsoft and Google show their Pride as well. Ah, but your drinks are safe. Coca-Cola, Pepsi, and Budweiser are on your side…if your side is on the right side of history since all three also support Gay Rights. Hopefully, you or your lawyer will never need in-depth research. Both LexisNexis and Westlaw, who together control the market, support Gay Rights. Drive that big, manly, Ford F350? It’s a Friend of Dorothy too, as its company, Ford, as well as General Motors also support the rights of all. And, let's be honest, you shouldn't even be reading this Facebook status as Facebook is always backwards crazy and supports the gays as well. So do us all a favor: don’t take it all out on a festive cookie…just stay home and boycott everything."
*TL;DR - If you really think you're going to boycott manufacturers for supporting equal rights, take a look around. You're pretty much fucked.
to be honest i preferred Hydrox cookies, their rival when i was a kid but i think this is a great idea.